Sephora London: Goodie bags for the grand opening and launch of Lady Gaga's line
A Major Beauty Retailer Grand Opening in the Heart of Westfield London
We were delighted to work on the hit-beauty retailer Sephora in the UK in March 2023 through their PR agency.
After leaving the UK in 2005, this major retailer in the beauty industry is back with a concept store which offers memorable experiences to its visitors : the Grand Beauty Hub.
What are the Requirements for a Beauty Goodie Bag?
Since the goodie bag was supposed to contain a haul of beauty products – skincare, fragrance and makeup – the bag was needing to be carried over-the-shoulder to support a good weight of products.
Sephora and the PR team were also keen to use a reusable bag instead of a paper bag to show its sustainable stance.
The bag was given to top press, influencers, celebrities and customers who came to the launch events.
Production of a Beauty Goodie Bag
We created luxury black canvas – medium weight – tote bags with a full bleed print of the signature Sephora white print.
It had a statement inspirational text on it “Express All Of You”.
The design was screen-printed using REACH complaint non-toxic inks and the bag is fully compostable.
We also kept our signature Bags of Ethics woven label on the interior for the bag to show that is was sourced ethically.
As with most event launches – there was a quick turnaround required for the goodie bags which our team were able to work on our international logistics network to support well.
Custom Tote Bag for a Product Launch
In June 2023 we were asked to work on a custom tote bag for the launch of their Haus Labs x Lady Gaga collaboration – all custom made in the signature colours of the brand – grey, white, and red.
We have a specialist team who works with beauty and fashion brands who can support you with your gift with purchase, events, gifting and packaging requirements.
Enquire HERE.
We designed a canvas gift bag for the grand opening of Sephora UK
Credits: Sephora
Comments are closed